Gumloop review: AI agents for the whole company, on the tools it uses

Contents

1. What Gumloop's agents do
2. How it is billed
3. Published evidence
4. Strengths and limits
5. Pricing
6. Questions to ask Gumloop
7. Sources

Type	AI agent builder
Pricing	Published
Website	gumloop.com

Gumloop calls itself the multiplayer AI agent builder: many people in a company describe agents in plain English and connect them to tools such as Slack, Gmail, Salesforce, HubSpot and Notion⁠1Gumloop: the multiplayer AI agent builderGumloop.

Best for: Companies where many people should build AI agents on the SaaS tools already in use, such as Slack, Gmail, Salesforce and Notion.

Not the right fit for: Buyers who want a free plan, predictable flat pricing or roles and audit logs below Enterprise.

What Gumloop's agents do

Agents run on plain-English triggers, reuse shared skills and produce artefacts such as documents, dashboards and small apps. They can use a cloud browser and more than 100 MCP integrations⁠1Gumloop: the multiplayer AI agent builderGumloop. Before a tool call such as sending an email or deleting a record, Gumloop can require approval: per app (always allow, ask each time, or ask only for writes and deletes), per tool or by conditional rule. Its documentation states that an agent never executes a gated tool call without explicit approval⁠2Human in the loopGumloop Docs.

How it is billed

The Pro plan starts at $37 a month after a 14-day trial, with 20,000 credits and unlimited agents and seats. Credits are indexed at $0.005; Gumloop charges list cost for model tokens, compute and paid tool calls plus an 8% orchestration fee, rising to 16% when the company brings its own API keys. When credits run out, agents stop until pay-as-you-go is enabled⁠3PricingGumloop. Role-based access, SAML and SCIM, audit logs, model access control and organisation-wide connector policies are Enterprise features, with an optional private cloud⁠3PricingGumloop.

Published evidence

• Gusto. Gumloop reports that Gusto generated more than $1.5 million in ARR in three months, cut partnership review preparation from 45 minutes to under five and raised win rates by 31%. Vendor-reported.⁠4How Gusto accelerates its go-to-market engine with GumloopGumloop

Strengths and limits

Strengths

• Flexible approval rules: per app (always allow, ask each time, ask for writes and deletes), per tool or by conditional rule; gated calls never run without a go-ahead.
• Unlimited seats and agents on Pro, which suits company-wide use.
• Transparent unit: credits at $0.005, at list cost for model tokens plus a stated orchestration fee.

Limits

• No permanent free plan; the free option is a 14-day trial.
• When monthly credits run out, agents stop until pay-as-you-go is enabled.
• Role-based access, SSO, audit logs and organisation-wide connector policies are Enterprise features.
• The orchestration fee doubles from 8% to 16% when using your own API keys.

Choose another option if: You want the agents and the records in one system, or approvals with a full audit trail on a mid-market budget. OpenLazarus fits that better.

Pricing

Published: Pro from $37 a month for 20,000 credits; credits indexed at $0.005 with an 8% orchestration fee. Enterprise on request.

Questions to ask Gumloop

• How many credits does a typical run of our first agent use?
• Which apps should be set to "ask for writes and deletes"?
• Do we need Enterprise for audit logs and role-based access?
• What happens to scheduled work when credits run out mid-month?

See how Gumloop compares with the other tools in the main ranking.

Sources

1. Gumloop: the multiplayer AI agent builder. Gumloop. Accessed 8 Nov 2026.
2. Human in the loop. Gumloop Docs. Accessed 8 Nov 2026.
3. Pricing. Gumloop. Accessed 8 Nov 2026.
4. How Gusto accelerates its go-to-market engine with Gumloop. Gumloop. Accessed 8 Nov 2026.

Further reading

• Buyer's guide · Updated quarterlyThe best no-code AI tools for running a business in 2026An analysis of seven no-code AI platforms, sorted by the job each does, compared on seven published criteria and priced from their own pages.
• Guide · Choosing by jobNo-code AI tools by job: which kind of tool does whatSix jobs, six kinds of tool. Most disappointment with no-code AI comes from buying a tool built for one job and asking it to do another.
• Guide · LimitsWhere no-code AI stops: the limits to know before you buildNo-code tools rarely fail on the first build. They fail later, when the data grows, someone sees records they should not, or the person who built it leaves.